Corporate Social Responsibility Of Unilever And Procter ...

Unilever and Proctor Gamble have some similarities in their approaches to corporate social responsibility, but they implement their ideas in different ways. Unilever and Procter Gamble are both committed to reducing greenhouse gases and water usage, not only for their companies as well as their customers. Unilever’s CEO Paul Polman announced his â€Å"Compass Vision† shortly after acquiring his current position. The vision aimed to double the size of Unilever’s business while reducing their environmental impact through the use of the USLP program. (Bartlett, 2015, pg.3) Proctor Gamble also aimed to reduce their impact with the mindset of trying to â€Å"power all our plants with 100% renewable energy †¦ and to have zero consumer and manufacturing waste go to landfills† as stated in their leadership statement released by Martin Riant. (Riant, 2015) Unilever and Procter Gamble both show a very strong commit to the environment. One of the first ways these two corporations differ is how they approach corporate social responsibility from a whole. Procter Gamble took the normal approach that most businesses use and saw it as a â€Å"business opportunity† as stated in their leadership agreement. This is very typical of most companies to see CSR as more of an opportunity to earn increase profits first rather than prioritizing the possible social impact they could achieve. (Riant, 2015) Whereas Polman saw an opportunity to make a real change and to stand out from the pack. One majorShow MoreRelatedUnilever And Gamble s Corporate Social Responsibility Stances Essay1389 Words   |  6 PagesWhen analyzing Unilever and Procter and Gamble’s corporate social responsibility stances, many similarities can be seen. The first main similarity in each company’s corporate social responsibility stance relates to common goals. 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